// Keep It Real
how I show up
Come exactly as you are. Say it straight. Do what you promise. Build trust through action.
My Foundation
Hi, I’m Jen.
Equal parts strategist, operator, entrepreneur, and hype-woman. Twenty years inside growth-stage companies — as a COO, a Chief Connection Officer, and a co-founder. The through-line: I help founders turn vision into operating rhythm.
Growth Architect // Atlas Rose Licensed Partner // Coach & Advisor
Why I do this
Turning big ideas into real things.
I believe bold ideas deserve more than good intentions — they deserve the scaffolding to actually work. That’s where I come in. I step into the messy middle with founders and teams to bring clarity, structure, and accountability.
I’m not a specialist in one lane — I’m an extreme generalist with the range to see how everything connects: org design, onboarding, customer touchpoints, GTM strategy, events, communications, and the small-but-mighty details that make people feel included and inspired.
I’ve been in the trenches across media, tech, telecom, SaaS, and startups. I’ve scaled sales pipelines from zero to millions, hacked trade shows into real growth, overhauled training for 1,000+ employees, integrated three companies through M&A chaos, and co-founded a golf startup with my husband.
What ties it together? I’m obsessed with turning big ideas into real things. Not someday. Right now. With frameworks, heart, and a little fire.
I don’t do surface-level. I ask the questions that get under your skin — the ones that make you remember why you started, who you’re serving, and how you’ll know when it’s working.
The proof
leadership // in action
I’ve lived it. I’ve built it. I’ve scaled it. Four outcome stories from inside companies that needed structure and leadership to reach the next level.
01
Medium Giant
From M&A chaos to a culture that scaled
The challenge
A 160-person organization had just integrated three acquired business units. Three brands, three cultures, three sets of systems — and a sales engine connecting none of them.
The work
Restructured the business development org. Built operating cadences, recognition programs, brand implementation, value-aligned recruitment, and onboarding for 160+ employees. Engineered values into rituals — not posters.
The outcome
Contributed to $14M+ in new revenue by aligning business development, sales operations, and marketing execution. Cost of sale reduced by 25%.
02
teli (now Commio)
From SaaS scale-up to successful acquisition
The challenge
A 20-person SaaS company at $1.2M had a strong product and team but no clear path to acquisition-ready. The growth was there; the operating discipline wasn’t.
The work
Served as COO. Built the operating cadence, financial models, investor materials, and reseller/partner GTM. Owned the P&L. Negotiated vendor agreements that increased profitability by 15%.
The outcome
Scaled revenue from $1.2M to a $7.5M run rate in 22 months. Helped position the business for a successful $35M acquisition.
03
Avid Caddie Golf Lounge
From zero to a thriving community business
The challenge
Co-founding a brand-new membership business with zero outside capital — building a category that didn’t exist yet, from concept to scale.
The work
Built the initial financial model and business plan. Defined the brand system and operating workflows. Drove strategic partnerships and community development. Supported 40+ hosted events.
The outcome
$360K+ recurring membership revenue with 160+ active members in 2.5 years. Bootstrapped.
04
Carpe Diem Creative
From fragmented workflows to a real revenue system
The challenge
A growing creative agency had positioning ideas, service ideas, and a pipeline living in spreadsheets and inboxes. No CRM. No scoping process. No clear GTM motion.
The work
Led the full go-to-market buildout — positioning, service packaging, pipeline flow, outbound. Built operating cadence, project management, standardized scoping. Delivered an Attio CRM implementation and sales enablement in under six weeks.
The outcome
A clear, usable revenue system. Designed and launched a Brand Ambassador / Partner Program. Operating rhythms that improved prioritization, alignment, and execution speed.
What I hold the line on
b//B values in practice.
Four values. Not posters. The actual operating instructions for how I work.
// Make Room
how I treat others
Every voice counts. Design systems, touchpoints, and experiences where people feel they belong and can do their best work.
// Hold the Line
how we succeed
Bold growth takes guts and commitment. Create the structure and cadences that keep priorities clear and progress visible.
// Choose Joy
how we propel
Celebrate the wins. Spark connection. Show gratitude. Dance every chance you can. Make growth feel as good as it looks.
Buckle up. We’re about to do something bold — and we’re going to do it on purpose.
